Get ready to double-tap, because Instagram: @shop just hit a major milestone with its 3rd anniversary bash! I curated a pop-up 'brick-&-mortar' space for 13 of the hottest Insta brands, and let me tell you, it's a vibe. Drawing inspo from the playful and vibrant essence of each product, I decked out the space with translucent acrylic windows and jewelry displays, while adding some funky flair with squiggly profiles serving as clothing racks, sunglasses stands, and basically every shelf in sight! It's all about those small, personal moments that make each product shine in this boutique-style pop-up.

Client: Instagram

Agency: Factory 360

Location: Meat-Packing District, NY

Date: May 2022